DAM is one of the powerhouses of Marketing and Content Operations. The two most popular models of DAM today are known as Headless DAM and Collaborative (Traditional) DAM. On November 24, 2021, Scaleflex joined Henry Stewart Events, the leading producer of Digital Asset Management and Creative Operations content worldwide, and hosted the webinar “Headless DAM: Content to Market Speed and Agility”. The goal of this webinar was:
- To help DAM practitioners, digital assets specialists, IT professionals and CTOs understand the differences between Headless and Collaborative DAM models;
- To outline the importance of how high volumes of content are distributed and managed between teams, ensuring efficiency and also security.
- To advise who should apply the Headless model to ensure their teams remain agile;
- To give the key insights about ‘How’ and ‘Why’ Headless DAM can play a key role in strengthening multi-functional and hybrid teams, and ensure a successful Content-to-Market strategy.
The webinar was aimed at DAM practitioners, digital assets specialists, IT professionals and CTOs.