Scaleflex was glad to participate in this major tech event, with live coverage for the EMEA, Americas and Asia Pacific regions from 16-18 November 2021.
Scaleflex + OVH = 5+ years journey
Key partners since the very first days at Station F, Scaleflex and OVHcloud have paved a long way together. We share a common passion for processing speed, service quality and solution flexibility. Scaleflex partnership with OVHcloud contributed to fueling our rapid growth - up to 500 customers - with an easily scaling infrastructure, while reaching global audiences, worldwide.
Having your e-shop is just the beginning, now it’s time to optimize it!
Scaleflex had the pleasure to share the stage with Aline Passelegue, Marketplace Marketing Manager, OVHcloud, and Xavier Lacot, Co-founder at Redirection.io, who has great expertise in web performance and monitoring.
Meeting together with Aline and Xavier made us realize that, despite the fact that many businesses have gone online over the last months since the COVID stroke, only a few of them have been successful.
Having an efficient and performing e-shop is a continuous improvement mission that is often underestimated or overlooked. It appears that website/e-shop optimization is key to ensuring performance and a good buying experience.
Key takeaways from the EcoEx21 webinar by Scaleflex and Redirection.io
Why should you use SaaS solutions to optimize your e-shop?
When using the term “performance”, one may talk about performance for “speed”, “responsiveness” of a website – a very commonly admitted fact is, the faster your e-commerce website is, the more products you will sell. The more pages Google crawls on my site, the better it is for SEO. More recently, WebCoreVitals are considering speed AND UX!
The old-but-gold tactic: Put yourself in the shoes of your audience!
- Test the user navigation and typical funnel to hunt for broken links on which the user could stumble. This time-consuming task can be fulfilled automatically by solutions like redirection.io.
- Display attractive AND fast visual content! Differentiate from the competition using cutting edge visuals like video banners or 360° views, but just make sure they are fit for publication.
What KPIs should you monitor?
Useful performance metrics to keep on the radar: time to market, loading time, user navigation (bounce, page views) and conversion (click rate, purchase goals completion).
How to choose among all available products?
Trust the community: reviews, curated app stores e.g. OVH Marketplace is a goldmine of trusted products.
What ROI can you expect?
Get a real vision of the ROI linked to the implementation of a SaaS on your website by monitoring the improvements. Quick wins can be observed after implementing solutions like Cloudimage or Redirection.io: a reduction in CDN costs, fewer traffic errors (= more sales), or improved branding leading to a real differentiator on the market.