Michelle Lim was Content Manager, Global Marketing at Scaleflex, a European B2B SaaS company specialising in Digital Asset Management, Dynamic Media Optimisation, and Visual AI.
Based in Singapore, she contributed to the blog from 2022 to 2025, covering DAM strategy, media optimisation, e-commerce content workflows, and web performance. Her writing helped establish Scaleflex's presence across English, French, German, and Spanish markets. She holds an Executive MBA from Quantic School of Business and Technology.
