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Look Cycle brings together the emblematic Look and Corima brands and embodies the expertise of French sport. With innovative, high-quality products made in France and linked to the exploits of great cycling champions, the brand is present in 75 countries.
"Grâce aux ateliers de cadrage et de formation, nous avons pu appréhender la solution rapidement. Toutes nos demandes spécifiques ont été mises en œuvre en dehors de la feuille de route en quelques semaines."
A few years ago, Look Cycle launched a major digital transformation and revisited how product information and assets were distributed. Resources had been managed via SharePoint, which made global rollouts harder as the catalog grew. With over 2,000 product references, thousands of assets, and hundreds of reseller partners worldwide, the team needed an asset management solution alongside a PIM to keep information consistent and easy to share. To maintain a high-end brand image for dealers and customers internationally, they sought a more scalable, centralized way to organize, enrich, and deliver visuals and product content.
Assets and product info scattered in SharePoint slowed consistent, global rollout Scale strain: 2,000+ references, thousands of assets, and 100s of reseller partners Need for a DAM + PIM backbone to keep content consistent and easy to shareScaleflex DAM was selected (recommended by Synolia) to manage and distribute visual resources alongside Akeneo PIM. Visual assets were centralized on a single platform to harmonize content and simplify governance. Airbox made it easy for Look Cycle ambassadors to upload content quickly and securely, while an integrated portal provided controlled access to dealers and partners. Built-in analytics helped the team monitor partner connections and asset usage, informing content priorities. Together, this composable approach improved the product experience for customers and ensured dealer partners received consistent, high-quality resources worldwide.
Centralize and harmonize visuals in a single DAM platform Enable fast, secure ambassador uploads via Airbox Provide an integrated portal with permissions for partners and dealers Use analytics to track connections and asset usageWith resources centralized and roles clarified, Look Cycle now communicates faster with ambassadors and partners, and keeps brand visuals consistent across markets. Ambassadors can upload content without friction through Airbox, reducing manual handling and speeding time to publish. Dealers access an integrated portal to find the latest approved assets, which limits duplication and version issues. Analytics on connections and downloads inform content planning and reveal which visuals perform with partners. Together with Akeneo PIM, the DAM backbone supports international growth by aligning product information and visuals, strengthening the premium brand image associated with French cycling success.
Faster ambassador collaboration and content intake Consistent, centralized visuals for global partners Self-serve portal access reduces duplication and delays Usage analytics guide content planning and priorities
