From low web performance to success: automated media optimization

With more than 46,000 product images to optimize every month, the team at Americana needed an automated tool to keep up with their growing product catalogue for their e‑commerce site. To sustain fast shopping journeys and protect SEO, they also needed to deliver visuals efficiently over Content Delivery Networks.

Americana adopted Cloudimage’s web performance and multi‑CDN solution to automate media optimization at scale. Product photos are optimized on‑the‑fly and delivered via CDN, while variants for mobile, tablets, and desktops are generated automatically. This setup ensures consistent quality, faster loads across devices, and efficient bandwidth usage without adding manual work for the e‑commerce team.

Americana now optimizes millions of images on‑the‑fly and delivers them via CDN(s) with a 96.6% cache hit ratio. Over 80% of images are created as device‑specific variants, driving faster page loads, better TTFB, and stronger SEO. By automating transformations and using multi‑CDN delivery, the company saves bandwidth and CDN storage (59% savings cited) while keeping visual quality consistent across mobile, tablet, and desktop.