Chullanka is a French outdoor brand founded in 2007. With a passion for open spaces and sport, the team curates technical gear for outdoor activities and mountaineering, and launched its Magento e‑shop in 2016 to reach new audiences online.
"Mise en œuvre ultra-rapide, temps de chargement validés et support client réactif, Cloudimage a parfaitement répondu aux besoins et aux contraintes.

Managing product images created operational complexity for a team that wasn’t originally digital‑native. Merchandising collected visuals from multiple providers, then the technical team manually resized files for thumbnails, product images, and responsive variants. Magento only offered four preset formats, limiting flexibility. To improve SEO and storefront performance, the team planned two projects: migrating the media server to the cloud and optimizing on‑site images.
Chullanka implemented Cloudimage to automate image optimization across the Magento store. The integration was completed quickly with a simple guided setup, and a custom CNAME ensured a transparent rollout that preserved existing image URLs and rankings. With on‑the‑fly resizing and delivery handled by the service, the team removed manual steps and unlocked consistent, responsive imagery at scale.
After deploying Cloudimage, Google Analytics reported a 6.7% improvement in loading time-equating to 0.50 seconds faster on average. First Contentful Paint (FCP) decreased, and the store saw an increase in clicks in under a month. Together, these gains reinforced the team’s SEO objectives while simplifying day‑to‑day image operations.