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Colruyt is a leading Belgian supermarket chain founded in 1928, known for its unique approach to quality and pricing. The company operates hundreds of stores across Belgium, France, and Luxembourg, focusing on efficiency, sustainability, and affordability. Over the years, Colruyt has expanded its operations beyond retail into logistics, energy, and digital innovation, continuously modernizing to better serve both consumers and the planet. Today, from the Colruyt Group, Bio-Planet, Xtra, Collect & Go and Spar use the Scaleflex DAM solution.
"We wanted to integrate a solution fast. Colruyt group had their own DAM, but we found Scaleflex to be faster and more in tune with our needs."
Colruyt Group had started a shift toward a more centralized way of managing recipes. This change was provoked by a strategic move, focusing on customer centric operations that could inspire customers with rich content. They had developed technology that could lead to immediate conversions, turning recipes into shopping baskets.
Needed to effectively centralize content Approaching recipes as a revenue generating asset Adapting and optimizing the recipe visualsAfter a period of prospecting for the most adequate solution, Scaleflex DAM eventually won over, surpassing the group’s internal solution. Integration was smooth and accomplished in a few months, and what was initially planned as a short-lived collaboration flourished into a 5 year long relationship. Colruyt was able to:
Centralize recipe assets and resources Benefit from a robust, user-friendly solution which achieved fast ROI Serve assets to multiple chains within the group Foster collaboration between internal and external teams to create large amounts of recipesThe teams at Colruyt are now capable of publishing and producing recipes quickly and easily. With Scaleflex, Colruyt has produced over 20K recipes, used 8TB of storage and onboarded over 800K users. IT profiles, marketing teams, Chefs and external agencies all access the solution and work collaboratively and simply.
Succesful business collaboration of more than 5 years Real business driver created through recipes thanks to DAM involvement 8 TB of assets centralized 800k users onboarded across 5 supermarkets, internal as well as external collaborators
