Belco improves its value chain by adding a DAM to their PIM solution

Belco initially integrated a PIM, but soon realized it wasn’t enough to handle the issues linked to visuals. Media management within the PIM proved limited for collaboration and publishing. Before adopting Scaleflex’s DAM, the team relied on an insecure Drive without backup, and their website experience needed improvement to become mobile-first and multi-device ready. In short, Belco needed a secure, collaborative way to manage, transform, and distribute images, fully connected to its PIM.

Thanks to Belco’s relationship with Akeneo, they looked for a DAM that integrates easily with their PIM and identified Scaleflex as the best option. The team received a customized onboarding to match their use cases. They highlight the ability for external users to interact with the DAM and the interconnectivity with Akeneo PIM, supported by customizable workflows and APIs.

With Scaleflex integrated alongside Akeneo, Belco accelerated image operations and collaboration. Publishing is faster-cutting time to publish images by half-and the team reduced the number of tools with a 6-in-1 setup. Loading times are reduced, and images can be resized for multi-device use, improving the on-site experience. Internal and external team collaboration is smoother thanks to secure sharing and connected workflows. Overall, Belco gained a secure, centralized media hub tied to its PIM, enabling quicker go-to-web and improved customer experience.