Belco publishes images twice as fast after adding digital asset management (DAM) to its Akeneo PIM. The French coffee and cocoa importer had outgrown media management inside its PIM and relied on an insecure Drive without backup. Scaleflex now gives the team a secure, centralised media hub connected to Akeneo, with sharing for external users, customisable workflows and a 6-in-1 setup that replaced multiple tools. Loading times are reduced and images resize for every device.
The Company
Belco is a French company that sources and imports specialty coffee and cocoa for European roasters and chocolate makers. The company supports producers at origin to achieve continuous quality improvement, the transition to organic farming and agroforestry, and operates agencies in Ethiopia, Colombia, El Salvador and Guatemala.
The Challenge
Belco initially integrated a PIM, but soon realized it wasn’t enough to handle the issues linked to visuals. Media management within the PIM proved limited for collaboration and publishing. Before adopting Scaleflex’s DAM, the team relied on an insecure Drive without backup, and their website experience needed improvement to become mobile-first and multi-device ready. In short, Belco needed a secure, collaborative way to manage, transform, and distribute images, fully connected to its PIM.
The Solution
“Akeneo steered us towards Scaleflex, a DAM solution directly connected to the PIM.”
Thelma Fraiche Peyruse
Digital & Operational Marketing Executive
Thanks to Belco’s relationship with Akeneo, they looked for a DAM that integrates easily with their PIM and identified Scaleflex as the best option. The team received a customized onboarding to match their use cases. They highlight the ability for external users to interact with the DAM and the interconnectivity with Akeneo PIM, supported by customizable workflows and APIs.
The Results
With Scaleflex integrated alongside Akeneo, Belco accelerated image operations and collaboration. Publishing is faster-cutting time to publish images by half-and the team reduced the number of tools with a 6-in-1 setup. Loading times are reduced, and images can be resized for multi-device use, improving the on-site experience. Internal and external team collaboration is smoother thanks to secure sharing and connected workflows. Overall, Belco gained a secure, centralized media hub tied to its PIM, enabling quicker go-to-web and improved customer experience.
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Yes. Belco chose Scaleflex for its interconnectivity with Akeneo PIM, supported by customisable workflows and APIs. Akeneo itself steered the company towards Scaleflex as a DAM directly connected to the PIM.
Yes. Belco highlights that external users, such as suppliers and customers, can interact with the DAM, with fast, secure sharing through Airbox and Sharebox.
Belco cut the time to publish images by half after adding Scaleflex DAM, and the team reduced its tools with a 6-in-1 setup for image management.
