Nice Matin cut bandwidth by 95% and made image searches nearly instant with Scaleflex. The regional daily newspaper for the South of France works with a large volume of visuals every day, and journalists had to dig through thousands of files by hand and often relied on IT. Scaleflex's DAM now holds over 1.1 million assets with auto-tagging and automatic personality detection, while real-time optimisation and CDN delivery speed up pages on every device, including mobile.
The Company
Nice Matin is a leading regional daily newspaper serving the South of France. As digital readership grew, the newsroom needed to deliver visual content faster while reducing pressure on editorial and IT teams. Manual image handling and slow page loads were affecting productivity and reader experience, pushing the team to modernize its workflows.
The Challenge
Every day, Nice Matin's journalists work with a large volume of visual content covering local news, culture, and politics. Without automation, finding images in the archive was slow and repetitive, requiring manual digging through thousands of files. Editorial teams often relied on IT for support, creating delays and increasing workload. At the same time, pages filled with unoptimized images negatively affected site performance, especially on mobile. To maintain editorial speed and continue meeting readers’ expectations, Nice Matin needed to modernize how visuals were stored, searched, and delivered.
The Solution
“Our journalists significantly reduced their search time thanks to image auto-tagging and automatic personality detection.”
Anthony Bouillis
Chief Technology Officer
Nice Matin implemented Scaleflex's Visual Experience Platform to improve both newsroom workflows and website performance. With the DAM, the editorial team gained a centralized hub to store and manage 1.1M+ assets, supported by auto-tagging and automatic personality detection that made image searches nearly instant. At the same time, Dynamic Media Optimization handled real-time resizing, compression, and format conversion, delivering images in modern formats through a high-performance CDN. This combination reduced dependence on IT, boosted page load speed, and ensured visuals were always optimized for every device.
The Results
By automating visual workflows, Nice Matin significantly improved productivity across its editorial teams. Journalists now locate and reuse assets quickly, without depending on IT support, while AI-driven features reduce manual tasks and free time for storytelling. The introduction of real-time media optimization accelerated page load speed and led to major bandwidth savings, improving performance for readers on all devices. With over 1.1M assets centralized in the DAM and 2TB of media optimized automatically, Nice Matin now delivers a faster, more consistent digital experience and supports a smoother publishing process.
Ready to scale your business? Let's talk about what's possible.
Get quick answers to common questions about Scaleflex DAM implementation, features, security, and team collaboration.
Book a call with our sales team. They'll walk you through a live demo and answer questions specific to your use case.
Yes. Nice Matin's DAM holds over 1.1 million assets with AI-powered auto-tagging and automatic personality detection, so journalists find and reuse images quickly without depending on IT.
Nice Matin achieved a 95% bandwidth reduction. Dynamic Media Optimization handles real-time resizing, compression and format conversion, delivering modern formats through a high-performance CDN.
Yes. Nice Matin centralised more than 1.1 million assets, around 2TB of media, in one hub, and the media is optimised automatically for every device.
