The company
The challenge
The solution
The results
Modules used
DAM
DMO
Visual AI
Portals

The company

Automotive
Annual revenue:
Employees:
100+
Headquarters:
Madrid, Spain

Launched in 2003, Coches is Spain’s leading online automotive marketplace, part of Autodescuento S.L. With more clients uploading images daily across Coches.com, Carmine.pt, and Autoboerse.de, the group needed a powerful way to reduce image weight, lower bandwidth costs, and improve SEO and indexation.

"We started accelerating our images via Cloudimage on Coches.com, and we’re so happy that we’ve now implemented it on 2 of our other sites!"

quotation marks
a man taking a selfie
Boris Cumbrera - CTO

The challenge

Selling a car on coches.com, carmine.pt, and autoboerse.de is easy, but rising upload volumes across three sites meant heavier pages and growing bandwidth costs. Autodescuento S.L. needed to reduce image weight, lower delivery costs, and improve SEO and image indexation across all brands. They also wanted to protect images from theft with invisible watermarking.

Reduce image weight and lower bandwidth costs
Improve SEO and image indexation across 3 websites
Protect images from theft with invisible watermarking
Scale media operations as more clients upload photos daily

The solution

Since the three websites do not use a CMS, the team implemented Cloudimage via JavaScript. In just one day, ~5 million images were cached, optimized, and accelerated. To further boost SEO and indexation, Scaleflex created CNAMEs for each website. Cloudimage’s on‑the‑fly invisible watermarking secured assets and eliminated manual watermark work.

Implemented Cloudimage via JavaScript (no CMS) in 1 day
Cached, optimized and accelerated ~5M images seamlessly
CNAMEs created for each website to boost SEO & indexation
On‑the‑fly invisible watermarking removes manual watermark work

The result

Coches and its sister sites now deliver lighter, faster-loading images at scale-around five million a day-while keeping bandwidth costs in check. CNAME implementation strengthened SEO signals and improved image indexation across search engines. On‑the‑fly invisible watermarking protects inventory photos without adding operational overhead, freeing teams from tedious manual processing. Altogether, the group achieved faster pages, lower costs, better discoverability, and stronger asset protection.

~5 million images accelerated daily across Spain, Portugal and Germany
Lower bandwidth costs thanks to reduced image weight
Better SEO and image indexation with 3 CNAMEs
Time and resource savings by automating watermarking