Coches and its sister sites accelerate around five million images a day across Spain, Portugal and Germany with Cloudimage. Spain's leading online automotive marketplace, launched in 2003, faced heavier pages and rising bandwidth costs as uploads grew. The team implemented Cloudimage via JavaScript in one day, added a CNAME for each website to strengthen SEO and image indexation, and now uses invisible watermarking to protect photos without manual work.
The Company
Launched in 2003, Coches is Spain’s leading online automotive marketplace, part of Autodescuento S.L. With more clients uploading images daily across Coches.com, Carmine.pt, and Autoboerse.de, the group needed a powerful way to reduce image weight, lower bandwidth costs, and improve SEO and indexation.
The Challenge
Selling a car on coches.com, carmine.pt, and autoboerse.de is easy, but rising upload volumes across three sites meant heavier pages and growing bandwidth costs. Autodescuento S.L. needed to reduce image weight, lower delivery costs, and improve SEO and image indexation across all brands. They also wanted to protect images from theft with invisible watermarking.
The Solution
“We started accelerating our images via Cloudimage on Coches.com, and we’re so happy that we’ve now implemented it on 2 of our other sites!”
Boris Cumbrera
CTO
Since the three websites do not use a CMS, the team implemented Cloudimage via JavaScript. In just one day, ~5 million images were cached, optimized, and accelerated. To further boost SEO and indexation, Scaleflex created CNAMEs for each website. Cloudimage’s on‑the‑fly invisible watermarking secured assets and eliminated manual watermark work.
The Results
Coches and its sister sites now deliver lighter, faster-loading images at scale-around five million a day-while keeping bandwidth costs in check. CNAME implementation strengthened SEO signals and improved image indexation across search engines. On‑the‑fly invisible watermarking protects inventory photos without adding operational overhead, freeing teams from tedious manual processing. Altogether, the group achieved faster pages, lower costs, better discoverability, and stronger asset protection.
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Coches implemented Cloudimage via JavaScript in one day. About 5 million images were cached, optimised and accelerated across three websites that do not use a CMS.
Yes. Scaleflex created a CNAME for each of Coches' three websites, which strengthened SEO signals and improved image indexation across search engines in Spain, Portugal and Germany.
Yes. Cloudimage applies invisible watermarking on the fly. Coches uses it to protect inventory photos from theft, and it removed the manual watermark work its teams did before.
