Americana optimises millions of images on the fly and delivers them through multi-CDN with a 96.6% cache hit ratio. The Portuguese stationery retailer, founded in 1957, runs 9 physical stores and carries over 1,300 brands. Its e-commerce site needed more than 46,000 product images optimised every month without manual work. Cloudimage now creates device-specific variants automatically, with over 80% of images generated that way, which supports faster page loads, better TTFB and stronger SEO. The company also cites 59% savings in CDN and bandwidth storage.
The Company
Founded in 1957, Americana is one of the largest stationery stores in Portugal, operating as a retailer, stockist, and distributor. Its 9 physical stores carry over 1,300 brands across office and school supplies, fine art, DIY, toys, and books.
The Challenge
With more than 46,000 product images to optimize every month, the team at Americana needed an automated tool to keep up with their growing product catalogue for their e‑commerce site. To sustain fast shopping journeys and protect SEO, they also needed to deliver visuals efficiently over Content Delivery Networks.
The Solution
“Cloudimage is a game-changer for our website’s speed and SEO! All our images are now optimized for all devices and the instant CDN implementation is a huge plus.”
Filipa Sousa
Digital Marketing & E-Commerce Manager
Americana adopted Cloudimage’s web performance and multi‑CDN solution to automate media optimization at scale. Product photos are optimized on‑the‑fly and delivered via CDN, while variants for mobile, tablets, and desktops are generated automatically. This setup ensures consistent quality, faster loads across devices, and efficient bandwidth usage without adding manual work for the e‑commerce team.
The Results
Americana now optimizes millions of images on‑the‑fly and delivers them via CDN(s) with a 96.6% cache hit ratio. Over 80% of images are created as device‑specific variants, driving faster page loads, better TTFB, and stronger SEO. By automating transformations and using multi‑CDN delivery, the company saves bandwidth and CDN storage (59% savings cited) while keeping visual quality consistent across mobile, tablet, and desktop.
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Cloudimage optimises images on the fly and creates device-specific variants automatically. Americana needs to optimise more than 46,000 product images every month, and over 80% are generated as variants for mobile, tablet and desktop, with no added workload for its e-commerce team.
Yes. Americana delivers images through multi-CDN with a 96.6% cache hit ratio, which supports better TTFB (time to first byte) and SEO. The company also cites 59% savings in CDN and bandwidth storage.
Americana now optimises millions of images on the fly, with more than 3.5 million recorded, and delivers them via CDN. Quality stays consistent across mobile, tablet and desktop without adding manual work for its team.
