The MICHELIN Guide streamlines its digital operations thanks to Scaleflex

Every new restaurant or hotel uploads high‑resolution visuals that quickly add up to hundreds of thousands of images. Manually optimizing these assets became unmanageable, degrading user experience and search performance. Internal tooling was complex and costly, images lacked responsiveness and quality across devices, and on‑the‑go transformations were difficult. The MICHELIN Guide needed a simpler, automated way to deliver fast, high‑quality imagery at scale.

Scaleflex delivered a personalized setup in under a week. Every new image entering the MICHELIN Guide’s database is automatically processed-compressed, resized and delivered responsively via CDN-reducing page weight and improving load times without sacrificing visual quality. The approach also introduced device‑aware, pixel‑perfect rendering and a progressive loading experience where image quality increases with time, keeping the experience delightful.

With Scaleflex, the MICHELIN Guide automated the treatment of over 130,000 images and achieved image size reductions of up to 20×. Pages became significantly lighter and faster to load, improving user experience and reducing the environmental footprint associated with heavy image delivery. Editorial teams regained time as the platform handled optimization at scale, and end users benefited from higher‑quality visuals that adapt perfectly to their devices and improve as the page loads.