The MICHELIN Guide automated the treatment of over 130,000 images and cut file sizes by up to 20 times with Scaleflex. Every new restaurant and hotel uploads high-resolution visuals, and the team's internal optimisation tool was complex and costly. Scaleflex delivered a personalised setup in under a week that compresses, resizes and delivers each new image through a CDN, with progressive loading that improves quality over time. Pages are lighter and faster, and editorial teams have regained time.
The Company
The MICHELIN Guide is the international reference for restaurants and hotels, helping travellers find memorable places to eat and stay. As the brand moved from paper to a curated online presence, it needed a reliable way to handle vast volumes of visuals without slowing the experience.
The Challenge
Every new restaurant or hotel uploads high‑resolution visuals that quickly add up to hundreds of thousands of images. Manually optimizing these assets became unmanageable, degrading user experience and search performance. Internal tooling was complex and costly, images lacked responsiveness and quality across devices, and on‑the‑go transformations were difficult. The MICHELIN Guide needed a simpler, automated way to deliver fast, high‑quality imagery at scale.
The Solution
“Image weight presents a challenge in terms of ecological impact and performance. Scaleflex’s solution is the perfect answer to our need for a simple and effective tool for image optimisation.”
Jacobo Fernández Iglesias
Product Manager
Scaleflex delivered a personalized setup in under a week. Every new image entering the MICHELIN Guide’s database is automatically processed-compressed, resized and delivered responsively via CDN-reducing page weight and improving load times without sacrificing visual quality. The approach also introduced device‑aware, pixel‑perfect rendering and a progressive loading experience where image quality increases with time, keeping the experience delightful.
The Results
With Scaleflex, the MICHELIN Guide automated the treatment of over 130,000 images and achieved image size reductions of up to 20×. Pages became significantly lighter and faster to load, improving user experience and reducing the environmental footprint associated with heavy image delivery. Editorial teams regained time as the platform handled optimization at scale, and end users benefited from higher‑quality visuals that adapt perfectly to their devices and improve as the page loads.
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Scaleflex delivered a personalised setup for the MICHELIN Guide in under a week. Every new image entering its database is now compressed, resized and delivered responsively through a CDN, with minimal effort from internal teams.
The MICHELIN Guide automated the treatment of over 130,000 images and reached size reductions of up to 20 times, so pages load faster and the environmental footprint of heavy image delivery is lower.
Yes. The MICHELIN Guide gets device-aware, pixel-perfect rendering and progressive loading, where image quality increases over time, keeping the experience smooth without sacrificing visual quality.
