Zentrada delivers around five million images a month across Europe after moving from an in-house resizing server to Cloudimage. The Würzburg-based wholesale network, which serves more than 100,000 commercial members each month, had outgrown a system that was hard to maintain, with its library growing by 50,000 images a week. Its development team implemented Cloudimage in less than one week, reaching outcomes expected of a 30-week project. Multi-CDN delivery now handles that growth, and engineers can focus on the customer experience instead of maintaining a custom resizing infrastructure.
The Company
Founded in Germany in 1949 at the Zentralmarkt, Zentrada has traded online since 2002 and is now Europe’s leading wholesale network. More than 100,000 commercial members log in each month to meet suppliers across Europe. Serving over 5.6 million images monthly, its catalogue demands image management that scales.
The Challenge
Zentrada previously ran an in‑house image resizing server that mixed original files with semi‑manual resizes. As suppliers shared links, the system downloaded and stored pictures but became difficult to maintain at scale. With a library exceeding 5,000,000 images and growing by 50,000 each week, they needed efficient processing and a highly reliable CDN to serve customers across Europe.
The Solution
“We spent quite some time working on an in-house image resizing solution, but we experienced many challenges.”
Ingo Schloo
CEO
Zentrada’s development team implemented Cloudimage in less than one week-reaching outcomes expected of a 30‑week project. Through partnerships with leading CDNs, millions of images are delivered across Europe at high speed. Cloudimage scales seamlessly with Zentrada’s rapid growth, removing the need to maintain a custom resizing infrastructure so engineers can focus on enhancing the customer experience.
The Results
After moving to Cloudimage, Zentrada delivers around five million images each month across Europe with lightning‑fast speed and high reliability. The team achieved in one week what had been estimated as a 30‑week effort, saving significant time and resources versus building in‑house. With image processing and delivery now handled by a scalable service, Zentrada can support its 100,000+ monthly members and continue growing its catalogue without performance trade‑offs.
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Zentrada's development team implemented Cloudimage in less than one week, reaching outcomes expected of a 30-week project. Because Cloudimage replaces a custom resizing build, engineers can focus on the customer experience instead of maintaining infrastructure.
Yes. Zentrada's library exceeds 5,000,000 images and grows by 50,000 each week. Cloudimage scales with that growth and delivers around five million images a month across Europe, with no custom resizing infrastructure for Zentrada to maintain.
Cloudimage works with leading CDNs (networks that serve images from servers close to the visitor). Zentrada uses this multi-CDN delivery to serve millions of images across Europe at high speed to more than 100,000 monthly members.
