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Costa Coffee, a British coffee institution since 1971 and part of The Coca‑Cola Company, operates 3,400 cafés in 31 countries. To support its growing franchise network, the team sought a better way to centralize and localize visual content worldwide.
"Thanks to Scaleflex, we were able to diffuse and localize vital content in 18 countries worldwide."
Costa Coffee lacked a single source of truth for assets, had limited governance, and relied on an outdated system. Their internal resource center was aging, creating friction for marketing and franchise teams. Scaleflex organized workshops with 40+ stakeholders to define requirements, demonstrate capabilities, and address needs, paving the way for a unified, modern solution.
Limited DAM solution No single source of truth Missing governance, tedious sharing Outdated technologies and resource centerCosta Coffee set up a clear structure, defined user rights, and migrated assets smoothly. Teams learned to build and manage Portals for country‑level personalization and asset lifecycle control. Now, 100+ users can upload and edit content, while 200+ consult and download materials, enabling faster localization and publication.
DAM + Portals for a single source of truth Country‑level UX personalization Clear governance across markets Smooth training and asset migrationWithin a year, Costa Coffee expanded content operations to 18 countries, centralizing 5 TB of assets. Portals improved collaboration with 100+ contributors and 200+ consumers accessing up‑to‑date brand materials. The company saved 50% of the time previously spent managing shared assets, benefiting from streamlined governance and a modern resource hub.
18 countries covered in less than 1 year 50% time saved on shared assets 5 TB of assets centralized 100+ contributors; 200+ regional consumers
