Costa Coffee, a British coffee institution since 1971 and part of The Coca-Cola Company, operates 3,400 cafés across 31 countries. With a global franchise network relying on consistent, localized visual content, the team needed a solution to centralize and manage assets worldwide. Scaleflex's DAM platform combined with Portals enabled rapid localization across markets.
Today, Costa Coffee serves 100+ content creators and 200+ regional consumers, managing assets from a single hub. The company now saves 50 percent of the time previously spent managing shared assets while expanding content operations to 18 countries in under a year.
The Company
Costa Coffee, a British coffee institution since 1971 and part of The Coca‑Cola Company, operates 3,400 cafés in 31 countries. To support its growing franchise network, the team sought a better way to centralize and localize visual content worldwide.
The Challenge
Costa Coffee lacked a single source of truth for assets, had limited governance, and relied on an outdated system. Their internal resource center was aging, creating friction for marketing and franchise teams. Scaleflex organized workshops with 40+ stakeholders to define requirements, demonstrate capabilities, and address needs, paving the way for a unified, modern solution.
The Solution
“Thanks to Scaleflex, we were able to diffuse and localize vital content in 18 countries worldwide.”
Julio Da Costa
Senior IT Procurement Manager
Costa Coffee set up a clear structure, defined user rights, and migrated assets smoothly. Teams learned to build and manage Portals for country‑level personalization and asset lifecycle control. Now, 100+ users can upload and edit content, while 200+ consult and download materials, enabling faster localization and publication.
The Results
Within a year, Costa Coffee expanded content operations to 18 countries, centralizing 5 TB of assets. Portals improved collaboration with 100+ contributors and 200+ consumers accessing up‑to‑date brand materials. The company saved 50% of the time previously spent managing shared assets, benefiting from streamlined governance and a modern resource hub.
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It gives every market one place to find approved, up-to-date visuals. Costa Coffee centralised 5 TB of assets in a single source of truth, rolled out to 18 countries in under a year, and cut time spent managing shared assets by 50%.
Portals are branded spaces where local teams pick up the content they need, with rights and rules set centrally. At Costa Coffee, 100+ contributors upload and edit, while 200+ regional users consult and download, each market with its own personalisation.
Structure first, then assets. With Costa Coffee, workshops with 40+ stakeholders defined requirements, user rights and governance were agreed, and assets migrated alongside team training. Content operations covered 18 countries in less than a year.
