Look Cycle now shares consistent, centralised visuals with ambassadors and dealers worldwide through Scaleflex DAM alongside Akeneo PIM. The French cycling brand, present in 75 countries, had managed resources in SharePoint, which made global rollouts harder as its catalogue grew past 2,000 product references. Airbox lets ambassadors upload securely, an integrated portal gives partners controlled access, and analytics show connections and asset usage to guide content planning.
The Company
Look Cycle brings together the emblematic Look and Corima brands and embodies the expertise of French sport. With innovative, high-quality products made in France and linked to the exploits of great cycling champions, the brand is present in 75 countries.
The Challenge
A few years ago, Look Cycle launched a major digital transformation and revisited how product information and assets were distributed. Resources had been managed via SharePoint, which made global rollouts harder as the catalog grew. With over 2,000 product references, thousands of assets, and hundreds of reseller partners worldwide, the team needed an asset management solution alongside a PIM to keep information consistent and easy to share. To maintain a high-end brand image for dealers and customers internationally, they sought a more scalable, centralized way to organize, enrich, and deliver visuals and product content.
The Solution
“Thanks to the scoping and training workshops, we were able to grasp the solution quickly. All of our specific requests were implemented outside of the roadmap in a matter of weeks.”
Yannick Hermat
Head of Digital Transformation
Scaleflex DAM was selected (recommended by Synolia) to manage and distribute visual resources alongside Akeneo PIM. Visual assets were centralized on a single platform to harmonize content and simplify governance. Airbox made it easy for Look Cycle ambassadors to upload content quickly and securely, while an integrated portal provided controlled access to dealers and partners. Built-in analytics helped the team monitor partner connections and asset usage, informing content priorities. Together, this composable approach improved the product experience for customers and ensured dealer partners received consistent, high-quality resources worldwide.
The Results
With resources centralized and roles clarified, Look Cycle now communicates faster with ambassadors and partners, and keeps brand visuals consistent across markets. Ambassadors can upload content without friction through Airbox, reducing manual handling and speeding time to publish. Dealers access an integrated portal to find the latest approved assets, which limits duplication and version issues. Analytics on connections and downloads inform content planning and reveal which visuals perform with partners. Together with Akeneo PIM, the DAM backbone supports international growth by aligning product information and visuals, strengthening the premium brand image associated with French cycling success.
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Yes. Look Cycle uses Scaleflex DAM alongside Akeneo PIM to keep visuals and product information aligned, supporting its international growth and premium brand image.
Airbox lets Look Cycle ambassadors upload content quickly and securely, while an integrated portal with permissions gives dealers and partners access to the latest approved assets.
Yes. Built-in analytics help Look Cycle monitor partner connections and downloads, revealing which visuals perform with partners and informing content priorities.
