Selency tripled its cache hit ratio and improved SEO and indexation after moving to Cloudimage, with go-live in under a week. Europe's leading marketplace for pre-owned furniture and home decor had outgrown its previous provider, Imgix, because of technical and pricing constraints. Cloudimage connects directly to its Amazon S3 storage, a custom CNAME aligns delivery with its domain, and custom cache rules cut origin requests while keeping images fast on every device.
The Company
Selency is the leading marketplace in Europe dedicated to pre-owned furniture and home decor. The platform curates each item posted by their antique dealers on their website and mobile app.
The Challenge
Selency had outgrown its previous image provider. Technical and pricing constraints with Imgix limited how efficiently the team could optimize and deliver visuals across web and app. They also needed a setup that connected directly to their Amazon S3 bucket to simplify warm-up and reduce complexity. Finally, cache behavior required tighter control to cut origin requests and improve page speed.
The Solution
“A young and reactive team that helped us quickly adapt to our needs. They are always there with solutions and never leave you without answers.”
Vincent Paulin
Chief Technology Officer
Selency adopted Cloudimage and connected it directly to their Amazon S3 storage. The team activated a custom CNAME to align delivery with their domain and improve SEO and indexation. Custom cache rules were configured to reduce origin load while keeping images fast and consistent across devices. The implementation took less than a week from setup to production, requiring minimal changes for the engineering team.
The Results
With Cloudimage in place, Selency simplified asset warm-up via a direct S3 connection and gained better control over caching. They achieved a threefold improvement in cache hit ratio, leading to significantly fewer origin requests and faster, more reliable delivery. By serving media behind a custom CNAME, the team also improved SEO signals and accelerated indexation, aligning performance benefits with brand consistency.
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Yes. Selency connected Cloudimage directly to its Amazon S3 bucket, which simplified asset warm-up and required minimal changes from its engineering team.
Selency moved from Imgix to Cloudimage in less than a week, from setup to production, including the AWS S3 connection.
Selency serves media behind a custom CNAME, which improved SEO signals and accelerated indexation, alongside a threefold improvement in cache hit ratio.
