Shoelace saved up to $50,000 in its first 60 days compared with alternative tools, while running millions of image transformations through Cloudimage with a negligible failure rate. The platform helps e-commerce merchants launch retargeting campaigns without technical setup, but ad channels such as Facebook Dynamic Product Ads require strict image sizes and formats from very large product libraries. Cloudimage transforms and delivers those images at scale through a reliable CDN, so catalogue updates and ad feeds keep flowing to platforms like Facebook with no extra setup for merchants.
The Company
Shoelace helps e‑commerce merchants launch online retargeting campaigns without any technical setup. The platform installs tracking pixels, segments visitors, and decides what campaigns to run. Serving small and medium businesses, Shoelace lets clients focus on their business while automated campaigns increase ROI.
The Challenge
Shoelace supports merchants using advanced advertising formats that require strict image sizes and formats, especially for channels like Facebook’s Dynamic Product Ads. Some clients manage extremely large product image libraries, which creates operational pressure when preparing, transforming, and delivering visuals at scale. For one client alone, the team would need to process and upload hundreds of thousands of images to external platforms daily.
The Solution
“The set-up was really simple. We were happy with the pricing and the solution. We process a large number of pictures and failures are insignificant.”
Alexander Sloan
CTO
Shoelace selected Cloudimage to transform and deliver images at scale. The solution combines high scalability with a highly reliable CDN and a pricing model that matches Shoelace’s usage pattern-very high daily transactions without the need for large storage or bandwidth. In one month, the team reached millions of image transformations while maintaining a negligible failure rate, helping campaigns run smoothly and consistently.
The Results
Cloudimage delivered fast time‑to‑value for Shoelace’s campaign operations. By adopting bandwidth‑based pricing, the team avoided substantial costs compared to alternative tools-saving up to $50,000 in the first 60 days. At the same time, they sustained millions of on‑the‑fly transformations with a negligible failure rate, keeping catalogue updates and ad feeds flowing to platforms like Facebook without added setup burden on merchants. Together, these gains improved operational efficiency while maintaining reliable delivery at scale.
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Yes. Shoelace reached up to 6,000,000 image transformations in a single month with Scaleflex's Cloudimage, keeping the failure rate negligible. Images are transformed on the fly and delivered through a highly reliable CDN.
Yes. Shoelace saved up to $50,000 in its first 60 days compared with alternative tools, running very high daily transactions through Scaleflex's Cloudimage on a pricing model matched to its usage pattern.
Yes. Shoelace uses Cloudimage to transform product images to the strict sizes and formats that channels like Facebook Dynamic Product Ads require. Catalogue updates and ad feeds keep flowing with no extra setup for merchants.
