The company
The challenge
The solution
The results
Modules used
DAM
DMO
Visual AI
Portals

The company

E-Commerce & Marketplaces
Annual revenue:
Employees:
20+
Headquarters:
Toronto, Ontario

Shoelace helps e‑commerce merchants launch online retargeting campaigns without any technical setup. The platform installs tracking pixels, segments visitors, and decides what campaigns to run. Serving small and medium businesses, Shoelace lets clients focus on their business while automated campaigns increase ROI.

“The set-up was really simple. We were happy with the pricing and the solution. We process a large number of pictures and failures are insignificant.”

quotation marks
a man in front of a brick wall
Alexander Sloan, CTO

The challenge

Shoelace supports merchants using advanced advertising formats that require strict image sizes and formats, especially for channels like Facebook’s Dynamic Product Ads. Some clients manage extremely large product image libraries, which creates operational pressure when preparing, transforming, and delivering visuals at scale. For one client alone, the team would need to process and upload hundreds of thousands of images to external platforms daily.

Handle extremely large product image libraries across clients
Meet strict size and format requirements for channels like Facebook Dynamic Product Ads
Process and upload up to 800,000 images per day for a single client

The solution

Shoelace selected Cloudimage to transform and deliver images at scale. The solution combines high scalability with a highly reliable CDN and a pricing model that matches Shoelace’s usage pattern-very high daily transactions without the need for large storage or bandwidth. In one month, the team reached millions of image transformations while maintaining a negligible failure rate, helping campaigns run smoothly and consistently.

High scalability with a highly reliable CDN service
Cost‑effective bandwidth‑based pricing aligned to high‑transaction workloads
Negligible failure rate processing large image volumes
Up to 6,000,000 transformations achieved in a month

The result

Cloudimage delivered fast time‑to‑value for Shoelace’s campaign operations. By adopting bandwidth‑based pricing, the team avoided substantial costs compared to alternative tools-saving up to $50,000 in the first 60 days. At the same time, they sustained millions of on‑the‑fly transformations with a negligible failure rate, keeping catalog updates and ad feeds flowing to platforms like Facebook without added setup burden on merchants. Together, these gains improved operational efficiency while maintaining reliable delivery at scale.

Up to $50,000 saved in the first 60 days with bandwidth‑based pricing
Millions of image transformations with a negligible failure rate
Faster delivery for very large catalogs and ad feeds
No extra setup burden for merchants using Shoelace