About

Laura Berger is VP Product Strategy and Alliances at Scaleflex, a European B2B SaaS company specialising in Digital Asset Management, Dynamic Media Optimisation, and Visual AI.

Based in Lyon, she brings deep expertise in cloud B2B solutions and writes on DAM and PIM integration, AI in asset management, 360-degree product experiences, and the long-term evolution of digital content infrastructure. She has also covered key customer stories including SeLoger and Zentrada.

Articles

Illustration representing the role of AI in the future of Digital Asset Management
Laura Berger

AI: The Future Of Digital Asset Management

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Diagram showing how DAM and PIM systems integrate to manage digital assets and product data together
Laura Berger

DAM And PIM: Why Integrating Both Solutions Could Be A Good Idea

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Illustration of a 360 degree product view boosting online sales
Laura Berger

360 Degree Product View: Why Rotating Images Can Boost Your Sales

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Illustration showing how to install the Cloudimage 360 view plugin
Laura Berger

How to install the Cloudimage 360 view plugin?

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Case study graphic on SeLoger's website acceleration through image optimization
Laura Berger

How did SeLoger accelerate their websites with image optimization?

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Case study graphic on Zentrada saving developer time with image optimization
Laura Berger

How did Zentrada - Europe’s leading wholesaler - save their developers days of work?

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