Kunert makes 75% of its sales via marketplace retailers as opposed to 30% on their own website. This means that product visuals must regularly be rolled out to the different marketplaces, and updated according to the brandʼs catalog. During the company restructuring in the year 2013, a lot of crucial questions were brought up - is the technology we have today still appropriate? Do we achieve what we want to achieve?
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Kunert took a look at their biggest pain points:

The Scaleflex team set up a customized API for Rakuten. This API helped them migrate a huge volumeof assets.This solution was implemented very quickly, thanks to CDN calls that enabled the migration to takeplace via natural traffic.

Thanks to its partnership with Scaleflex, Rakuten was able to: