Bricocenter optimised 32 million images automatically and cut bandwidth by 87%, lowering CDN and storage costs. The DIY and home improvement retailer, part of GROUP ADEO with 65 direct stores and 24 franchises, needed faster pages that adapt to every device without straining its main server. GlobalDots and Scaleflex delivered Cloudimage media optimisation with multi-CDN delivery, generating 15,000 responsive image variants daily. The e-commerce site now holds up better during traffic peaks thanks to delivery from the edge.
The Company
Founded in 1983, Bricocenter is a distributor of DIY, maintenance, home and garden improvement products and services. Part of GROUP ADEO, Bricocenter has 65 direct stores and 24 franchises in Italy and Europe. Headquartered in Milan, Italy.
The Challenge
To stay ahead of its competition, Bricocenter needed optimized images to improve conversion rates and the user experience of its e‑commerce store. Growing traffic and device diversity meant pages needed to load fast and adapt to different screen sizes without overloading infrastructure or budgets.
The Solution
“We appreciated Scaleflex’s tech-agnostic mindset. They searched for the best-performing CDN provider within network that aligned with our strategy.”
Francesco Altomare
Regional Sales Manager @ GlobalDots
GlobalDots partnered with Scaleflex to deliver media optimization and multi‑CDN delivery tailored to Bricocenter’s needs. Using Cloudimage, all product and content visuals were optimized automatically and delivered responsively, ensuring every shopper received images adapted to their device. This approach streamlined operations and offloaded processing and delivery from origin systems.
The Results
With Cloudimage media optimization, Bricocenter optimized 32 million images automatically. Automatic responsive delivery improved UX by matching image size and pixel density to each device, cutting unnecessary payload. They achieved an 87% reduction in bandwidth, reducing CDN and storage costs while protecting the main server from traffic peaks. Together with GlobalDots and Scaleflex, Bricocenter now serves faster pages that scale reliably during demand spikes.
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Yes. Cloudimage generates responsive images that match each shopper's screen size and pixel density. Bricocenter optimised 32 million images automatically and generates 15,000 responsive variants daily, cutting unnecessary payload.
Bricocenter achieved an 87% reduction in bandwidth, lowering CDN and storage costs, after adopting Cloudimage media optimisation with multi-CDN delivery through GlobalDots and Scaleflex.
Yes. Cloudimage offloads processing and delivery from origin systems and serves images from the edge. Bricocenter now protects its main server during traffic peaks and serves faster pages that scale during demand spikes.
