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Founded in 1983, Bricocenter is a distributor of DIY, maintenance, home and garden improvement products and services. Part of GROUP ADEO, Bricocenter has 65 direct stores and 24 franchises in Italy and Europe. Headquartered in Milan, Italy.
"We appreciated Scaleflex’s tech-agnostic mindset. They searched for the best-performing CDN provider within network that aligned with our strategy."
To stay ahead of its competition, Bricocenter needed optimized images to improve conversion rates and the user experience of its e‑commerce store. Growing traffic and device diversity meant pages needed to load fast and adapt to different screen sizes without overloading infrastructure or budgets.
Non‑responsive images created inconsistent UX across devices and screen densities.High bandwidth consumption drove up CDN and storage costs.Traffic peaks risked stressing the main server during busy periods.GlobalDots partnered with Scaleflex to deliver media optimization and multi‑CDN delivery tailored to Bricocenter’s needs. Using Cloudimage, all product and content visuals were optimized automatically and delivered responsively, ensuring every shopper received images adapted to their device. This approach streamlined operations and offloaded processing and delivery from origin systems.
Automatic generation of responsive images adapted to different sizes and pixels of users’ screens and devices. On‑the‑fly optimization and CDN delivery tailored to Bricocenter’s e‑commerce needs. Protection of the main server from traffic peaks via edge delivery. Consistent visual quality at reduced file sizes.With Cloudimage media optimization, Bricocenter optimized 32 million images automatically. Automatic responsive delivery improved UX by matching image size and pixel density to each device, cutting unnecessary payload. They achieved an 87% reduction in bandwidth, reducing CDN and storage costs while protecting the main server from traffic peaks. Together with GlobalDots and Scaleflex, Bricocenter now serves faster pages that scale reliably during demand spikes.
32 million images optimized automatically across the catalog. 87% bandwidth savings, lowering CDN and storage costs. 15,000 responsive image variants generated daily for device‑appropriate delivery. More resilient e‑commerce during traffic peaks thanks to offload to the edge.
