Chullanka loaded its Magento shop 6.7% faster, about 0.50 seconds, after adding Cloudimage, and saw clicks rise within a month. The French outdoor retailer, founded in 2007, had been resizing product images by hand and was limited to four preset Magento formats. A guided integration with a custom CNAME automated resizing while preserving existing image URLs and rankings, and First Contentful Paint dropped. The team now runs consistent, responsive imagery with simpler day-to-day image operations.
The Company
Chullanka is a French outdoor brand founded in 2007. With a passion for open spaces and sport, the team curates technical gear for outdoor activities and mountaineering, and launched its Magento e‑shop in 2016 to reach new audiences online.
The Challenge
Managing product images created operational complexity for a team that wasn’t originally digital‑native. Merchandising collected visuals from multiple providers, then the technical team manually resized files for thumbnails, product images, and responsive variants. Magento only offered four preset formats, limiting flexibility. To improve SEO and storefront performance, the team planned two projects: migrating the media server to the cloud and optimizing on‑site images.
The Solution
“Ultra-fast implementation, validated loading time performance and reactive customer support; Cloudimage has perfectly met the needs and constraints”
Quentin Maes
E-Commerce Manager
Chullanka implemented Cloudimage to automate image optimization across the Magento store. The integration was completed quickly with a simple guided setup, and a custom CNAME ensured a transparent rollout that preserved existing image URLs and rankings. With on‑the‑fly resizing and delivery handled by the service, the team removed manual steps and unlocked consistent, responsive imagery at scale.
The Results
After deploying Cloudimage, Google Analytics reported a 6.7% improvement in loading time-equating to 0.50 seconds faster on average. First Contentful Paint (FCP) decreased, and the store saw an increase in clicks in under a month. Together, these gains reinforced the team’s SEO objectives while simplifying day‑to‑day image operations.
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Chullanka completed the integration quickly using a guided setup, with a three-click Magento tutorial. A custom CNAME kept the rollout transparent and preserved existing image URLs and rankings.
Yes. After deploying Cloudimage, Google Analytics reported a 6.7% improvement in Chullanka's loading time, about 0.50 seconds faster on average. First Contentful Paint decreased and clicks rose within a month.
Yes. Cloudimage resizes and delivers images on the fly, so Chullanka's technical team no longer resizes files by hand for thumbnails, product images and responsive variants beyond Magento's four preset formats.
