How EasyCash reduced speed load time by 3 sec

In 2022, Easy Cash redesigned its site and multiplied the number of images displayed on the homepage and menu from 10 to 60. The surge in image weight and the resulting LCP slowdown degraded web performance. As a consequence, the site lost organic positions on Google, affecting visibility and traffic at a critical time for the business. With more visuals to render per page and a large catalog to serve through a CDN, the team needed a way to restore speed without sacrificing image quality or UX.

Easy Cash implemented Cloudimage, Scaleflex’s dynamic media optimization solution, guided by responsive customer service. Cloudimage automatically compresses and resizes images, serves the right formats per device, and delivers assets through CDN-all with minimal code changes. This fast rollout helped stabilize LCP and reduce payloads across pages with many visuals. With automatic transformations and caching in place, the team could keep their richer design while improving loading speeds and user experience.

The optimization delivered measurable gains. Image payloads were reduced by a factor of four, directly cutting bandwidth usage and time to render above‑the‑fold content. Page loads became 3 seconds faster, with Core Web Vitals back in the green: LCP at 1.2s and CLS below 0.03. Beyond user experience, Easy Cash regained and surpassed its pre‑redesign organic positions, strengthening visibility for a catalog of over 400,000 product references.