Easy Cash made its pages 3 seconds faster and its images four times lighter with Cloudimage, then regained and passed its pre-redesign organic rankings. After a 2022 redesign raised homepage and menu images from 10 to 60, slower LCP cost the franchise network positions on Google. Cloudimage compresses, resizes and delivers images by device through a CDN with minimal code changes, bringing LCP to 1.2s and CLS below 0.03 across a catalogue of over 400,000 product references.
The Company
Easy Cash is a franchise network specializing in purchasing and selling second‑hand products. Its e‑commerce site features 400,000+ product references, each with at least one image and several variations, delivered via CDN-making visual performance critical for conversion and SEO.
The Challenge
In 2022, Easy Cash redesigned its site and multiplied the number of images displayed on the homepage and menu from 10 to 60. The surge in image weight and the resulting LCP slowdown degraded web performance. As a consequence, the site lost organic positions on Google, affecting visibility and traffic at a critical time for the business. With more visuals to render per page and a large catalog to serve through a CDN, the team needed a way to restore speed without sacrificing image quality or UX.
The Solution
“A powerful and well-documented solution, easy to implement and use, which pleases both marketers and developers.”
Cécile MARSAL-GEOFFRIN
Product Owner
Easy Cash implemented Cloudimage, Scaleflex’s dynamic media optimization solution, guided by responsive customer service. Cloudimage automatically compresses and resizes images, serves the right formats per device, and delivers assets through CDN-all with minimal code changes. This fast rollout helped stabilize LCP and reduce payloads across pages with many visuals. With automatic transformations and caching in place, the team could keep their richer design while improving loading speeds and user experience.
The Results
The optimization delivered measurable gains. Image payloads were reduced by a factor of four, directly cutting bandwidth usage and time to render above‑the‑fold content. Page loads became 3 seconds faster, with Core Web Vitals back in the green: LCP at 1.2s and CLS below 0.03. Beyond user experience, Easy Cash regained and surpassed its pre‑redesign organic positions, strengthening visibility for a catalog of over 400,000 product references.
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Easy Cash reduced image payloads by a factor of four and made pages 3 seconds faster, with LCP at 1.2s and CLS below 0.03, while keeping its richer post-redesign visuals.
Yes. After its redesign slowed pages and cost organic positions, Easy Cash regained and surpassed its pre-redesign rankings across a catalogue of over 400,000 product references once Cloudimage was in place.
Very little. Easy Cash rolled out Cloudimage with minimal code changes, guided by responsive customer service. It compresses, resizes and serves the right format per device through a CDN.
