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Kunert is a retail brand founded in 1907 with a simple mission: help customers feel at ease in, and love, their legs. The company offers premium stockings, socks and leggings. In 2013, Kunert reinvented itself as Kunert Fashion GmbH, bringing in new investment and modernizing operations.
“I can present new images to my buyers without worrying about whether something should be changed - through the CDN-link, they automatically access the latest image."
Kunert makes 75% of its sales via marketplace retailers, so product visuals must be rolled out regularly to multiple marketplaces and kept up to date against the brand catalog. During the 2013 restructuring, they questioned whether their technology still fit these needs.
Adapting to image prerequisites from sellers Accessing all visuals from a single unified platform Harnessing new technological solutions available in the market After a period of prospecting for the most adequate solution, Scaleflex DAM eventually won over the heart of Kunert. During such a critical period as a restructuring, migration of the assets was done smoothly and quickly-in as little as 3 weeks all assets had been migrated to their new Scaleflex DAM. Within only 9 weeks of work, all assets and functionalities had been rolled out and Kunert was in a position to start enjoying the new advantages proposed by Scaleflex.
Modify visuals on-the-fly to meet each seller’s requisites Automatically tag and catalog visuals with Visual AI Keep track of versions and archives in one platform Automatically update links to latest versions via CDNThe team now rolls out visuals to marketplaces faster and with less manual work. Kunert transforms over 10,000 images each year and uploads visuals 30% faster to its website and marketplace listings. Visual AI accelerates tagging and cataloging, while versioning and CDN links ensure that published pages always show the latest image - without rework.
