Kunert now uploads visuals 30% faster to its website and marketplace listings, and transforms over 10,000 images a year, with Scaleflex DAM. The German hosiery brand makes 75% of its sales through marketplace retailers, so product visuals must be rolled out regularly and kept up to date. After its 2013 restructuring, all assets were migrated in as little as 3 weeks and every functionality was live within 9. Visual AI tags and catalogues images, and CDN links always show the latest version.
The Company
Kunert is a retail brand founded in 1907 with a simple mission: help customers feel at ease in, and love, their legs. The company offers premium stockings, socks and leggings. In 2013, Kunert reinvented itself as Kunert Fashion GmbH, bringing in new investment and modernizing operations.
The Challenge
Kunert makes 75% of its sales via marketplace retailers, so product visuals must be rolled out regularly to multiple marketplaces and kept up to date against the brand catalog. During the 2013 restructuring, they questioned whether their technology still fit these needs.
The Solution
“I can present new images to my buyers without worrying about whether something should be changed - through the CDN-link, they automatically access the latest image.”
David Imad
Product Manager
After a period of prospecting for the most adequate solution, Scaleflex DAM eventually won over the heart of Kunert. During such a critical period as a restructuring, migration of the assets was done smoothly and quickly-in as little as 3 weeks all assets had been migrated to their new Scaleflex DAM. Within only 9 weeks of work, all assets and functionalities had been rolled out and Kunert was in a position to start enjoying the new advantages proposed by Scaleflex.
The Results
The team now rolls out visuals to marketplaces faster and with less manual work. Kunert transforms over 10,000 images each year and uploads visuals 30% faster to its website and marketplace listings. Visual AI accelerates tagging and cataloging, while versioning and CDN links ensure that published pages always show the latest image - without rework.
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Kunert migrated all assets to Scaleflex DAM in as little as 3 weeks, during a restructuring. Within only 9 weeks, every asset and functionality had been rolled out.
Yes. Kunert modifies visuals on the fly to meet each seller's requirements, and transforms over 10,000 images a year, uploading visuals 30% faster to its website and marketplace listings.
Yes. Kunert keeps versions and archives in one platform, and links update to the latest version through the CDN, so published pages always show the current image without rework.
