Ludwig Beck sped up time-to-market and improved its Google Core Web Vitals results with Filerobot DAM integrated with Akeneo PIM. The Munich department store, founded in 1861, had relied on its ERP as a PIM, importing product data through Excel by hand. Media now synchronises immediately from DAM to PIM, teams work with roles, checks and approvals, and next-gen image formats, compression and CDN delivery support the 60%+ of visitors on mobile.
The Company
Ludwig Beck is the emblematic and historical mall in Munich city center. Since 1861, it has led cutting‑edge fashion trends. Following the digital shift, its six‑floor assortment went online on Magento (now Adobe Commerce). With Filerobot DAM integrated to Akeneo PIM, the team can upload, collaborate, edit and deliver media assets efficiently.
The Challenge
Before adopting Akeneo, Ludwig Beck relied on its ERP as a PIM with no automation. Product data had to be imported via Excel, slowing time‑to‑market and creating manual work. As a multicategory retailer, the company needed flexible data models and the ability to validate SKUs and attribute codes. To keep pace online, it also had to streamline media operations across teams using consistent rules.
The Solution
“Through the automation of processes, our time-to-market speed has greatly improved. We save time when adding data and can collaborate better with teams.”
Tim Kläsner
E-commerce Manager
Scaleflex deployed Filerobot DAM integrated with Akeneo PIM to centralize assets and automate delivery. Media synchronized immediately from DAM to PIM with cache invalidation, while customizable, collaborative features let teams add category-specific data, review and approve before export, and assign roles. On the web front, next‑gen image formats, compression and CDN delivery improved performance, and responsive rendering ensured pixel‑perfect images across devices.
The Results
With automation in place, Ludwig Beck sped up time‑to‑market and reduced manual effort when adding product data. Teams collaborate more easily, with clear roles and validations, while media assets remain synchronized and up‑to‑date across systems. On the storefront, the use of next‑gen formats, high‑quality compression and multi‑CDN delivery led to a better pass in Google’s Core Web Vitals. Dynamic, responsive rendering improved user experience-especially for the 60%+ of visitors on mobile-helping stabilize and expand this valuable audience.
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Media synchronises immediately from Filerobot DAM to Akeneo PIM, with automatic cache invalidation, so Ludwig Beck's assets stay current across systems.
Yes. Next-gen image formats, high-quality compression and multi-CDN delivery led to a better pass in Google's Core Web Vitals for Ludwig Beck, with responsive rendering across devices.
Yes. Ludwig Beck's teams add category-specific data, review and approve before export, and assign roles, which reduced manual work and sped up adding product data.
