The company
The challenge
The solution
The results
Modules used
DAM
DMO
Visual AI
Portals

The company

E-Commerce & Marketplaces
Annual revenue:
Employees:
150
Headquarters:
Munich, Germany

Ludwig Beck is the emblematic and historical mall in Munich city center. Since 1861, it has led cutting‑edge fashion trends. Following the digital shift, its six‑floor assortment went online on Magento (now Adobe Commerce). With Filerobot DAM integrated to Akeneo PIM, the team can upload, collaborate, edit and deliver media assets efficiently.

“Through the automation of processes, our time-to-market speed has greatly improved. We save time when adding data and can collaborate better with teams.”

quotation marks
a man wearing glasses and smiling
Tim Kläsner - E-commerce Manager

The challenge

Before adopting Akeneo, Ludwig Beck relied on its ERP as a PIM with no automation. Product data had to be imported via Excel, slowing time‑to‑market and creating manual work. As a multicategory retailer, the company needed flexible data models and the ability to validate SKUs and attribute codes. To keep pace online, it also had to streamline media operations across teams using consistent rules.

Manual Excel imports and no automation slowed time-to-market
Multicategory catalog required flexible validation for SKUs and attributes
Need to standardize media operations across teams

The solution

Scaleflex deployed Filerobot DAM integrated with Akeneo PIM to centralize assets and automate delivery. Media synchronized immediately from DAM to PIM with cache invalidation, while customizable, collaborative features let teams add category-specific data, review and approve before export, and assign roles. On the web front, next‑gen image formats, compression and CDN delivery improved performance, and responsive rendering ensured pixel‑perfect images across devices.

Immediate DAM→PIM sync with automated cache invalidation
Collaborative workflows with roles, checks and approvals
Next‑gen image formats, smart compression and CDN delivery
Responsive rendering with dynamic resizing, versioning and device targeting

The result

With automation in place, Ludwig Beck sped up time‑to‑market and reduced manual effort when adding product data. Teams collaborate more easily, with clear roles and validations, while media assets remain synchronized and up‑to‑date across systems. On the storefront, the use of next‑gen formats, high‑quality compression and multi‑CDN delivery led to a better pass in Google’s Core Web Vitals. Dynamic, responsive rendering improved user experience-especially for the 60%+ of visitors on mobile-helping stabilize and expand this valuable audience.

Faster time‑to‑market and less manual work
Media assets kept current via automatic synchronization
Better pass in Google’s Core Web Vitals
Improved UX across devices, with stronger mobile performance (60%+ visitors)