Metro France's marketing and creative teams were fully operational within days of moving to Scaleflex DAM, and now find any visual in seconds. The German wholesaler for food professionals had more than 10K assets scattered across teams and tools, which slowed production and complicated work with external agencies. After a full migration and clean-up, teams edit images in the tool, apply social media formats automatically and manage access rights across agencies. Metro Germany added automatic alt text generation to meet new legislation.
The Company
Metro is a leading German wholesaler serving food professionals, known for its focus on quality, service, and operational efficiency. In 2024, the company decided to modernize the way it managed visual assets. Files were scattered across teams and tools, slowing down production and complicating collaboration with multiple external agencies. To support a more secure, centralized, and scalable approach, Metro chose Scaleflex.
The Challenge
Metro needed a unified system to speed up the creation and distribution of visuals used across digital platforms and social channels. Their priorities were clear:
The Solution
“Today, when we look for a visual, we find it in mere seconds. It makes all the migration work worth it as we’re saving priceless time and gaining efficiency.”
Christophe de Baere
Editorial Manager
Metro France chose Scaleflex for its intuitive interface, French-based operations, and built-in image editing capabilities. Both teams collaborated on a full migration and clean-up of existing databases, ensuring a smooth transition. Within days, the marketing and creative teams were fully operational. Metro Germany then extended the collaboration to fulfill their needs of alt text generation for images, and thanks to Scaleflex they can now:
The Results
Metro’s digital teams now manage assets faster and with far greater clarity. Production flows are more fluid, collaboration is simpler, and visuals are consistently optimized for every channel.
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Metro's marketing and creative teams were fully operational within days. Both teams migrated and cleaned up the existing databases together, with simplified access rights and minimal training.
Yes. Metro Germany uses Scaleflex to automatically generate alt text tags for all its images, helping it comply with new legislation.
Yes. Metro manages access rights securely across agencies, with simplified permissions for internal and external collaborators and real-time usage statistics to track performance.
