Michelin brought its webpages under 1 g of CO2 per view and made images 4.5 times lighter with Cloudimage, with results in under a week. The tyre manufacturer runs over 250 websites across 40+ countries and wanted to align web performance with its All-Sustainable strategy. Quanta's Real User Monitoring showed that image size was the main lever, so Michelin used Cloudimage to compress, optimise and deliver images through multi-CDNs with caching and lazy-loading, cutting the pages' estimated carbon footprint fourfold.
The Company
Michelin is a French multinational tyre manufacturer headquartered in Clermont-Ferrand, France. To balance web performance, digital sobriety and branding at global scale, Michelin used Quanta’s Real User Monitoring and Scaleflex’s Cloudimage.
The Challenge
Michelin manages over 250 websites across 40+ countries through a CMS platform. They develop widgets allowing authors in different countries to add content to the websites. The digital team needed to spot weaknesses and make improvements constantly, relying on monitoring and profiling tools to prioritize performance topics. The company also aimed to align performance with its All‑Sustainable strategy, seeking new indicators and solutions to address digital sobriety and energy efficiency goals.
The Solution
“This project paved the way to a better engineering culture that will put performance and eco-conception in the center of our development process.”
Soheir Benyagoub
Architect DXP
Michelin implemented Quanta’s Real User Monitoring dashboard on Michelinman.com to preview the most‑visited pages and their related performance scores in terms of page load time and estimated carbon footprint. The tool identified that one of the most visited pages emitted 3.6 g of CO2 per view. Since the report showed that the main optimization was to reduce image size, Michelin utilized Scaleflex’s Cloudimage to compress, optimize, and deliver images via multi‑CDNs, with caching close to users and lazy‑loading to defer off‑screen images.
The Results
After implementing Cloudimage, Michelin’s webpages now weigh less than 1 gram of CO2 per view as seen on Quanta’s carbon monitoring tool. The initiative delivered a huge decrease in data transferred over the network, a faster user experience (improvements in LCP and total blocking time), and a four‑times reduction in the pages’ estimated carbon footprint. Images became 4.5× lighter with no impact on quality, and the implementation achieved results in under a week-demonstrating quick, meaningful gains for both performance and sustainability.
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Yes. After implementing Cloudimage, Michelin's webpages weigh less than 1 gram of CO2 per view on Quanta's carbon monitoring tool, a four-times reduction in estimated carbon footprint.
Michelin's images became 4.5 times lighter with no impact on quality, which also improved LCP and total blocking time and greatly reduced data transferred over the network.
Michelin achieved results in under a week on Michelinman.com, using multi-CDN delivery, edge caching and lazy-loading of off-screen images, for a company running over 250 websites in 40+ countries.
