Rich Media as the Future in SEO Content Strategies: Learning from Experts at Scaleflex and Semji

(Paris, France – February 8, 2022) – In the first-ever Scaleflex x Semji webinar, experts from both SaaS companies shared tips, industry knowledge, and case studies about the impact of Rich Media on SEO Content Strategies. The webinar garnered over 430 registrants, joined by 200+ participants, and a feedback score of 9/10!

In a bid to win the attention of a progressively savvy online community in the vast pool of web content, digital marketing teams often spend long hours on keyword research, meta-descriptions, and text-based SEO optimization. Yet in recent years, there has been a tremendous shift towards engaging visual content.

"There are over 1 billion pageviews on Google Image Search daily" (Ben Ling, Director of Search Products at Google), media optimization plays an increasingly important role in effective SEO & Content strategies.

2 Companies, 1 Goal: Maximizing the Potential of Visual Content

Thomas Montagnier, Scaleflex’s Sales Executive, is proud to share the stage with Charley Bouzerau, Semji’s SEO Project Manager, in an hour-long live webinar on the benefits of Rich Media.

Semji, a French SaaS solution created by a team of SEO experts, started in 2018 from a key challenge: 91% of content does not generate traffic from Google. Using artificial intelligence, Semji’s mission is to improve traditional SEO and content marketing campaigns.

With Scaleflex’s highly complementary solutions to simplify the management, optimization and acceleration of digital content, both companies work towards the same goal of maximizing the potential of visual content.

Benefits of Rich Media: Key Takeaways

"Focus on the user and all else will follow" - Google

1. Multimedia vs Rich Media: Their Differences and Key Advantages
While multimedia offers a better user experience, the interactivity of rich media, such as autoplay videos, extensible banner ads, and pop-ups on websites can bring forth the best click-through rate (CTR).

2. The impact of the latest Core Web Vitals (CWV) updates
With the implementation of the CWV updates in 2020 to improve the loading speed and UX of websites, these advantages of rich media then present their own set of challenges as marketers and developers balance the need for website speed and quality.

3. Best practices for Minimizing CWV impact and Improving SEO
Scaleflex and Semji’s mission is to address the challenges related to SEO, CWV; and the representatives offer their wealth of knowledge and tips for the best practices in overcoming the mentioned challenges
a. Optimizing Images & Videos: Sizes, Formats, CDN, Alt markups, and Naming
b. Choosing the Right Media Acceleration Solution
c. Tracking Performance with Real User Monitoring (RUM)

Watch the full one-hour replay of the webinar (Webinar in French) led by experts at Scaleflex and Semji.

Discover more about how Scaleflex's Cloudimage solution can help you to easily optimize and efficiently accelerate your rich media assets by scheduling a demo with the Scaleflex team.

About Scaleflex

Scaleflex is a B2B SaaS company whose mission is to simplify the upload, storage, organization, transformation, optimization, publishing, and acceleration of all brand assets (images, videos, PDFs, or static files such as JS scripts, or CSS files) within an organization.

“Our mission is to help R&D teams, marketers, and content managers collaborate better with each other and simplify the recurring tasks involved in managing, optimizing, and delivering media around the world.”

Michelle Lim – Content Marketer