Scaleflex chooses Akeneo as its first PIM partner and offers a built-in DAM application to accelerate e-commerce brands' content-to-market

Scaleflex, the media acceleration company powering hundreds of mid-market online brands, announces the release of its first-ever Digital Asset Management (DAM) application in a Product Information Management (PIM) App Store. Scaleflex chose to start this PIM/DAM journey with Akeneo, a well-known Global leading solution provider in Product Experience Management (PXM).

This partnership is born from a simple observation: mid-market online brands often struggle in their daily routine as they have too many MarTech tools to master. The multiplication of tools started as a great opportunity to help e-commerce managers, Product owners, and Content managers, but rapidly became a nightmare to assemble and get all team members up-to-speed. Over the past years, user adoption has become the main reason for failure when implementing a new MarTech solution.

Akeneo and Scaleflex, both members of the MACH Alliance, share the same vision of a modern, composable commerce: the implementation and onboarding of internal users on a PIM or a DAM software should be seamless. This is why both companies adapted their solution to this top criteria and collaborated on an out-of-the-box integration.

Using this unique combination of DAM and PIM, B2B and B2C e-commerce companies using Akeneo Community or Enterprise editions will benefit from modern and modular technologies to accelerate their time-to-market and deliver the right product content to the right place in an engaging digital experience platform.
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“E-commerce brands must continuously adapt and improve their visual content strategy to succeed in increasing audiences across countries, devices, platforms, and marketplaces. Our DAM-for-PIM app supports online retailers to deliver seamless and consistent product experiences on any device."
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Emil Novakov, CEO, Scaleflex

With its MACH-based DAM, Scaleflex empowers e-commerce brands to deliver seamless workflows and optimized visuals from a single source of truth. The new DAM-for-PIM application eradicates inefficiencies and time-consuming back and forth, allowing brands to utilize their visual assets cost-effectively, reliably and at scale.
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"With a constantly evolving omnichannel landscape, it’s essential for brands and retailers to utilize the power of composable commerce to manage and activate their product information across all channels. We’re excited to expand our App Store with the addition of Scaleflex’s DAM-for-PIM app to further enable customers to seamlessly create compelling and consistent product experiences.”
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Tobias Schlotter, Akeneo VP of Channel

Some key features of the DAM x PIM application include:

• Simplicity: a single source of truth for all visual contents and one click away from PIM contributors in Akeneo
• Creativity: advanced editing capabilities, mixing useful design connectors such as in-line editors, Adobe Photoshop, InDesign, and Canva as well as AI-powered automations e.g. background removal, smart-tagging, and face detection.
• Collaboration: easy sharing of visual content among different team members using them in third-party tools e.g. Adobe Commerce, WordPress, Commercetools, and Contentful, preventing inaccurate versioning, duplicates, and local downloads
• Acceleration: lightning-fast image variants creation using dynamic URLs to fit all Google Core Web Vitals’ expectations to improve your website’s ranking and user experience.