SEO, UX, performance: not focusing your efforts on any of these can be disastrous for your e-commerce business as it could lead to increased bounce rates, downtime during sales, Core Web Vitals in the “red,” low Google ranking, and poor brand image.
To help businesses solve the challenges of web performance, Scaleflex, Artifakt, and Blackbird’s panel of experts collaborated to share their visions of performance at each stage of a web project in an online webinar, with GameO as guests.
There are numerous ways to optimize your website to boost its performance. Most of the actions are repeated continuously within the industry: caching, reducing image weight, lazy loading, and merging CSS/JE.
Before any strategy, Ceyhun Kaplan, an e-commerce expert at Blackbird agency, reiterates the importance of a website audit. As web performance is the sum of actions and approaches, ensuring that the proper techniques work for your company’s specific website situation is necessary.
The panel of experts recommend the following workflow:
Thereafter, the experts dived in to examine each important action to gain quick wins. Romain Thomas, cloud hosting expert at Artifakt, shares that the hosting infrastructure will help sites achieve better performance through more efficient servers and a decoupled architecture.
Laura Berger, partnerships manager at Scaleflex, also introduces the benefit of a Micro-services-based, API-first, Cloud-native SaaS, and Headless (MACH) approach:
Scaleflex, Artifakt, and Blackbird experts then looked into GameO’s project to provide quick wins.As images account for 60% to 80% of a page’s weight and can significantly slow down a page’s loading time, webmasters should:
Scaleflex is a B2B SaaS company whose mission is to simplify the upload, storage, organization, transformation, optimization, publishing, and acceleration of all brand assets (images, videos, PDFs, or static files such as JS scripts, or CSS files) within an organization.
“Our mission is to help R&D teams, marketers, and content managers collaborate better with each other and simplify the recurring tasks involved in managing, optimizing, and delivering media around the world.”
Michelle Lim – Public Relations