Scaleflex hosts a successful webinar with Kameleoon, sharing tactics to boost web performance and improve conversions

Over 110 participants signed up for the first-of-its-kind, live audit webinar hosted by Scaleflex and Kameleoon; joined by guests from Modz and InfoPro Digital, happy clients of Scaleflex and Kameleoon respectively. 

The role of web performance in optimizing your customer experience

Today, the first position on Google represents almost 35% of clicks by internet users, and the first page alone captures 95% of clicks and has an average loading time of 2.3 seconds. On mobile sites, 53% of users abandon the page if it takes over 3 seconds to load.
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In the hour-long session, Scaleflex’s Sales Manager, Thomas Montagnier, shared 4 essential tips to boost web performance:

1. Deploy lazy loading
2. Serve images in optimized formats
3. Deliver responsive and well-sized images
4. Use Content Delivery Networks (CDNs) to reduce server response times
   

Plus, more ‘secret’ tips were revealed!
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Kameleoon’s Customer Success Team Leader, Fabrice Boisseranc, explained how a site with complicated navigation would have difficulty converting visitors. A/B testing can then help companies determine the best version of their websites. Some of the elements to test and improve visitor experience includes:

1. CTA buttons
2. Forms
3. Home page, product pages, landing pages

An analysis of Modz and InfoPro Digital’s websites

In the second half of the webinar, Scaleflex showcased how the implementation of Cloudimage helped Modz, the leading multi-brand E-Commerce fashion boutique, optimize its images and improve its Core Web Vitals.
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The co-host from Scaleflex then analyzed InfoPro Digital’s websites, providing recommendations such as using modern image formats and implementing lazy loading to boost web performance.

Kameleoon did the same to present how they analyzed InfoPro Digital’s web pages, came up with hypotheses and utilized A/B testing to optimize their visitor’s experiences and improve customer conversions. 

It then offered quick UX wins to help Modz convert more visitors. Some recommendations:

• On the homepage
  - Implement a sticky header to enhance messages / offers
  - Include a countdown timer to create a sense of urgency
• On the product page
  - Consider changing the colour of the CTA button to improve conversions
  - Promote micro-interactions to encourage quick access to the CTA buttons

Missed this engaging webinar? Catch the replay. 

‍Get a free website performance report to find out how Scaleflex’s image optimization solution, Cloudimage, can boost your web performance.
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